Brisbane, Australia

The work behind the work. Automated.

Meradove builds automation for Australian small businesses and runs it for them. The phones, the bookings, the paperwork. All the admin that eats an owner's day, handled without them having to think about it.

01 / DONE FOR YOU

No software to learn

We build it, configure it, and run it. Our clients approve the result and get on with their business. Nothing we ship requires a manual.

02 / BUILT FROM THE PROBLEM

Built by someone who had the problem

Every product starts with a real owner losing real money to a boring problem. We fix the problem itself, not a fashionable version of it.

03 / AUSTRALIAN

Local by design

Australian owned and operated, built for Australian small businesses, their customers, and the rules they operate under.

What we build

Products, not projects.

Live

Parla

An AI phone assistant for hospitality and local businesses. Parla answers every call 24/7 in a natural voice, takes bookings, answers the questions owners are tired of repeating, and sends the details straight to the team. Done for you, from setup to support.

Live

Linea

Workplace management, mapped. Linea turns your office floor plan into a live booking system. Desks, car parks, meeting rooms and visitors, all booked and tracked from one screen. Self-hosted, no per-seat licence, built for Australian teams.

Exploratory

AP Invoice Capture

An early product direction for automating supplier invoice capture, coding and filing, so bookkeeping admin takes less of the owner's week.

"I started Meradove because small business owners spend their evenings doing work that software should have quietly done for them by lunch. We build the products I wished existed. Set up for you, running around the clock, and boring in the best possible way."

J Joel Cox
Founder and Director, Meradove Pty Ltd
Company

The details, on the record.

Legal entity
Meradove Pty Ltd
ACN
698 240 032
ABN
96 698 240 032
Registered
Queensland, Australia · Incorporated 20 May 2026
Postal address
PO Box 207, Banyo QLD 4014